Running a blog is serious business. Gone are the days when you can log in and write about whatever topic tickles your fancy. These days, deep analysis and ongoing strategy refinements are necessary to stay ahead of your competition.
Fortunately, you’re not alone. There are countless tools you could use to research keywords, perform site audits, analyze the competition, and more. Any of the tools below can help you reclaim a lost rank or climb on top of the search engine results page. So here’s our list of the best SEO tools for bloggers.
Google Analytics by MonsterInsights
Sometimes the simplest tools are the most useful. If you’ve ever tried manually inserting or updating the Google Analytics code into your site, you know how frustrating it can get over time. Every little change or addition requires a new copy-paste, and if something goes wrong, you lose a tremendous amount of data, including traffic and search phrase tracking.
The Google Analytics WordPress plug-in by MonsterInsights does one thing and it does it well. Installing this on your site instantly populates every page on your publication with your custom Google Analytics code. There’s no need to configure anything, just slide it into the settings page and you’re set.